Dedicated hosting architecture – AVON

Hostersi advised during the creation of key technological solutions for the AVON’s campaign website entitled Feel like a real Star. We have designed and implemented dedicated hosting architecture, ensuring service to 7 million users.
 

Project description

Hostersi manages servers dedicated to Avon for the needs of their global campaign entitled Feel like a real Star. The goal of the campaign is to bring together Avon’s consultants and clients. Thanks to the modern and advanced technology implemented, each user of the Internet service of the campaign can feel like a real star of show business. The promotion of the campaign?s website is based on viral marketing, mainly on social media sites such as Facebook or Twitter. The number of unique users may be close to 7 million.

Challenge

Consulting regarding the optimisation of the effi ciency of www service which contains personalised application. We designed from scratch and implemented the system architecture which would enable service to million users and would ensure permanent work of servers.

The campaign Feel like a real Star demanded the implementation of dedicated modern technical solutions.

Personalised application means linking a video with a photo of a user and the language version preferred by the user. Due to the global range of the service, users are located in different time zones, which is an additional challenge for the technicians who need to be available and ready to react 24 hours a day, 365 days a year.

Implementation

Hostersi’s cooperation with Avon started with consulting in the scope of technical preparation of the application of the Internet service Feel like a real Star. Hostersi advised during the creation of key technological solutions for the website, performing at particular stages of its increasing series of works optimising the effectiveness of system, therefore infl uencing the speed of the website’s performance.

In the next stages, Hostersi designed and implemented dedicated hosting architecture, ensuring service to 7 million users. They suggested distributed server architecture making use of certain locations in Europe, which had a positive influence on increasing the service’s reliability. From the beginning of the project, Hostersi has been responsible for the full service of the website regarding solving problems with servers and reacting to system failures 24 hours a day, 365 days a year. All the services are provided from a distance.

Business benefits

The experience and knowledge of Hostersi enabled us to prepare an efficient system which guarantees service for millions users from all over the world. The website designed for the Feel like a real Star campaign is completely personalised, as proposed and serviced by Hostersi’s infrastructure. This guarantees the reliable functioning of the website in each country of the world. Thanks to Hostersi there are no technical obstacles for Avon fans to create a virtual social community.

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